How to find your first 100 customers

zeyweb team7 min read

A business owner on the phone at an outdoor café

Your first hundred customers are the hardest to win and the most valuable. They'll give you feedback, reviews and word of mouth. Here's where to find them.

Start with your own network

Personal messages beat public posts. Write to people who know you, explain what you've built and ask them to share it with one friend who'd love it.

Go where your customers already are

Think about the communities, markets and social feeds your ideal customer spends time in. Show up there with helpful, genuine content, not just ads.

Sell in person

Pop-ups, markets and local events let people see and touch your products. Collect emails so you can stay in touch.

Make referrals easy

Give happy customers a discount code to share. Recommendations from friends are the most trusted marketing there is.

Follow up and ask for feedback

After each order, thank the customer and ask what could be better. Small changes based on real feedback add up quickly.

Your zeyweb admin shows which products sell best and where orders come from, so you know where to focus next.